Resume & Design Portfolio
moseleybh@gmail.com • (208) 206-5461
PRODUCT DESIGN PORTFOLIO
DESCRIPTION
LuminaryApps Native Mobile App suite. Created as companion apps for on-the-go use for field employees, sales reps and decision makers needing easy access to company-wide revenue and performance metrics.
MOBILE APP DESIGN
Mobile version of the Luminary App Suite. Mobile app includes Home Dashboard, rep's pipe, work orders, Tasks, and Analytics. The main focus of the mobile app is to provide executive team on the go access to company revenue numbers and sales performance.
DESCRIPTION
Shine Solar needed an easy way for customers to make referrals. the majority of our quality leads came from referrals from happy customers incentivized by payouts for qualified referrals. The mobile app became the place for our customers to make referrals, track their solar installation progress, view payouts from referrals submitted and setup preferred payout methods.
OBJECTIVES
- Mobile Referral App: Designed a user-friendly mobile app for solar customers to refer leads, track progress and receive payouts.
- Design Validation: Through a series of user tests and surveys validated design decisions.
DESCRIPTION
TheImprovement.io is an online digital agency I co-founded with my business partner Hunter Suttle. We offer services in the following:
- Branding & Identity Design
- UX/UI Product Design & Consulting
- Web Design
- Sales Funnel Design
- Marketing Automations and Workflows
- Business & Marketing Strategy
- Strategy Consulting
- Web Development
DESCRIPTION
Aklimate is an AI-Powered training/rehearsal platform. This is a passion project that is still in progress. The platform features an AI agent trained using your company data, sales script, call recordings, product descriptions etc. The agent acts as a lead for you to practice with & gather feedback. All interactions you have with the AI agent will be as close to your specific lead/audience type as possible. The more data provided to train the AI the more realistic and accurate the lead will be represented by the AI agent. The MVP feature set of the app includes the following forms of training:
- Full Sales Pitch Rehearsal
- Script Memorization Practice
- Story Telling Practice
- Objection Handling
- De-escalation
DESCRIPTION
LuminaryApps is a suite of CRM apps designed and built for Shine Solar. Luminary was used exclusively by the Shine Solar sales team and assisted in making $250M in sales over a 5 year period.
CRM & DIALING TOOLS
The Luminary CRM was tailored for the solar industry, something that had not been designed with inside-sales teams selling solar over the phone. The CRM was designed with dialing abilities built into the interface, call statistics and metrics as well as leaderboards and gamification.
SALES FLOOR DASHBOARD
A dashboard used by the sales teams and globally throughout Shine Solar. The goal with this dashboard view is to get visibility for all employees to promote excitement and recognition to individuals as they make sales and meet other goals.
A secondary part of this dashboard is to promote friendly competition through gamification. The leaderboard in the top right corner takes key metrics and gives sales reps a score out of 10 and places them in a leaderboard and gives them recognition as they make achievements throughout the day. The speedometer gauges compare the velocity each of the sales offices are selling at to promote energy and ignite the competitive flame for each of the major sales offices.
DESCRIPTION
Think "Shopify" but for the podcasting industry. PodUp software offers 50+ cloud-based modules to record, edit, and syndicate your podcast. The following are some of the modules and product design problems I designed for:
- Recording Studio
- Editing Studio
- Gamified Home Dashboard
- Guest Manager
- AI tools & Features
- Reports and Analytics
DESCRIPTION
SPIFF is a cloud-based commissions automation platform. In 2024 SPIFF was acquired by Salesforce for $419M.
MY CONTRIBUTIONS
- Global Navigation: I lead the effort to redesign the flow and navigation of the global SPIFF app
- Enterprise Team Designer: Some SPIFF customers were large enterprise level customers, I worked closely with the PM over the Enterprise Team to design for the "Big Data" companies using SPIFF
- Design System: I was part of the team defining and creating an effective design system for the SPIFF application
DESCRIPTION
Visual design concepts created to explore future of brand and evolution of interface. Used for illustration purposes and discovery calls with potential customers and investors.
DESCRIPTION
Pruvix is a cloud-based ai-powered translation tool. Upload audio or video files, the app will transcribe the audio source, translate the transcription, and then generate a spoken version of the transcription using a voice profile of the original speaker. Download your new audio file in one of 8 foreign languages in the voice of the original speaker.
OBJECTIVES
- Modern Brand: Developed a distinctive and memorable brand identity
- Digital Product Design: Designed and built a user-friendly web and mobile app
- Design Validation: Through a series of user tests and surveys validated design decisions
DESCRIPTION
Verb is a cloud-based analytics platform. Connect your data from a variety of sources and easily create reports and data visualization.
OBJECTIVES
- Modern Brand: Developed a distinctive and memorable brand identity & website
- Digital Product Design: Designed a user-friendly web interface to connect data and create reports with advanced data visualization
- Design Validation: Through a series of user tests and surveys validated design decisions
- Product Management: I managed a team of developers located in Vietnam to build, debug and maintain the Verb app
DESCRIPTION
Shine Solar is the #1 solar company in Arkansas and surrounding states. I acted as the Creative Director & owner of all digital product design.
OBJECTIVES
- Modern Brand: Developed a distinctive and memorable brand identity
- Design Validation: Through a series of user tests and surveys validated design decisions
